There's an art and science to creating high converting landing pages.

Every marketer out there has their own secret formula.

Some people use long form sales letters. Some use short. Some use video. Some don't use video at all. Some people create side-scrolling sales pages and some marketers let users scroll through pages and pages of info.

What we've learned over the years is that you have to find out what works best for YOU.

With that being said...

The nice people over at Quicksprout believe they've unlocked the secret to creating a high converting landing page. And they've distilled that wisdom into an informative infographic that you'll find below. Here's their 9 fundamental elements of a high converting landing page:

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Deliverability to the major ISP's is a delicate dance. An ever changing ebb and flow of variables, indicators and influences. And when both partners are in-sync beautiful magic occurs.

Lately though, Yahoo has made some changes. Tweaks to their email filtering algorithm that have had us make modifications to our servers and flow settings.

But that's only half the story...

What You Can Do To Manage Your Yahoo Delivery Times

...the other half of the story is about how you, as a savvy and suave internet marketer can really take control of certain variables to help manage your sending times to Yahoo.

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The big news over the last little while has been about Gmail’s new tabbed inbox (check out Tab Attack) and Facebook’s latest series of updates.

There's other stuff going on as well. Like Microsoft picking a fight with Google, we discovered Tapiture (it's like Pinterest for dudes) and speaking of Pinterest they released a pretty cool feature recently as well.

Before you dig into the hottest articles below I wanted to share with you my favourite quote of the week. It comes from Tom Bell, VP of Corporate Communications at Email List,

"Here's an experiment for you: Imagine if the US Postal Service determined whether to throw away a piece of mail before delivering it; or if Twitter, Facebook, or YouTube hid your latest post to “protect” its users. Sounds crazy, right? Yet, that's exactly what's happening in the email industry."

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This week's Marketing Minute is includes a little creative break. 

We've gathered the best email and internet marketing news from around the web to help inspire and inform you on what's happening and what's working right now. Ideas and insights that you can take and make your own.

We were also pretty busy on our own blog - releasing 4 posts this week (insert pat on the back here).

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Microsoft has a serious beef with Google.

Back in late July we reported on Gmail's new tabbed inbox and what marketers can do to beat it.

And it looks like Microsoft is raising some hell about Google's ability to read your email and inject ads right into your inbox message stream (cloaked as regular looking emails).

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We were at an event last week and everyone was asking us about Canada’s Anti-Spam Legislation (CASL) and what it means for business.

So we wanted to take a moment to get you up to speed and put your mind at ease when it comes to email marketing in Canada.

Anyone who’s been doing email marketing for a little while will be familiar with the Double Opt-In process. Some people call it “permission based marketing” the idea of which was made popular by the ever insightful Seth Godin in his free ebook “Permission Marketing” which you can still grab here http://www.sethgodin.com/permission/.

The Double Opt-In process is where you get confirmed permission from an individual to send them email messages from an Email Marketing Service like MyBizMailer.

It’s an added (and often unwanted) step during the signup process. One that truly confirms that the person who’s signing up to your newsletter actually wants to hear from you. This not only helps to keep your email marketing reputation in good standing it also provides you with a higher quality list. Which helps to keep your spam score low (even if there’s some hidden influence that effect your spam score that don’t really get talked about much).

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Here's this weeks roundup of the best and most interesting email and internet marketing news, views and insights. We're working hard to keep you informed about what's going on in the online marketing space so you can take your business to the next level.

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We see it all the time – legitimate businesses that are new to email marketing who end up becoming accidental spammers.

The reason? Not following email marketing best practices.

One of the biggest and best practices is using only emails addresses from people that have opted in to receive your messages.

In this infographic, you’ll get to discover some fundamental email marketing concepts and learn some pretty interesting stats(like the ROI of email marketing is an estimated $40.56). Continue Reading

Let’s take a brief look at some of the techniques and practices that email marketers use when preparing a newsletter. These best practices can make the difference between rapidly growing your list,  increase your sales, build strong relationships with customers, lose subscribers to list attrition, irritate customers, and getting your messages blocked before it even reaches your recipients’ inboxes. For the majority of us; most emails received are junk emails. As a result, recipients have developed a routine which they follow when opening emails daily. Continue Reading