He're a quick roundup of our five favourite articles, ideas and news pieces from this week in the email and internet marketing world.

Father’s Day Blues: Do Dads lose out to Mums?

An in-depth look at the age old question as to whether or not Dad's are being ignored when it comes to special days throughout the year.

This article goes deep into timing, open rates, subject lines used and offers presented.

Anyone looking to gain some insight into planning their next email marketing campaign would learn a ton from reading this one. Continue Reading

We see it all the time – legitimate businesses that are new to email marketing who end up becoming accidental spammers.

The reason? Not following email marketing best practices.

One of the biggest and best practices is using only emails addresses from people that have opted in to receive your messages.

In this infographic, you’ll get to discover some fundamental email marketing concepts and learn some pretty interesting stats(like the ROI of email marketing is an estimated $40.56). Continue Reading

Have you ever finished creating an email campaign and then wondered to yourself if anyone is actually going to like lt?

I guess that was what was running through John Caldwells mind when he came up with the idea for, "Is My Email Hot or Not?"

With this service you can upload your email and then send out the link to your network of friends and get them to rate it for you.

Here's an example of an email that's on the site right now...Continue Reading

It amazes me to see so many people who don't actually include an email signature with their emails. This is a HUGE missed opportunity for business.

A little email signature hack that I don't see many people doing but is totally a ninja-tactic to generating more buzz and business is to turn your email signature into a silent sales machine.

The Silent Signature Sales Machine 

What do I mean?

They best way is to show you.Continue Reading

We’ve been burning the midnight oil lately to take MyBizMailer to the next level for you. And we wanted to show you some of the latest innovations we’ve implemented recently.

New Clear Navigation Menu

The new menu makes it easy to navigate and flow through the MyBizMailer dashboard. It’s a lot more organized than before and the new menu icons make the items you’re looking for stand out. That way you can quickly and simply complete your tasks.

Continue Reading

In today’s business world, Email marketing is one of the most powerful and most efficient ways to let your customers know about your small, medium or large business.

Email marketing is simple to use, right on-target, and highly effective. With the power of email marketing, businesses are not obligated to use other marketing tools, such as print advertising, or direct mail, which often take forever to deliver. With email marketing like MyBizMailer.com  you can send thousands of emails in minute’s right from the comfort of your home.

With the recent advancement and diversification in online marketing strategies, some might think that email marketing is an artifact of the past. But, at the end of the day your results will show you a different story. Not only is email marketing an inexpensive alternative to other forms of direct marketing, but the ROI is also exceptionally high, giving marketers the best of both worlds!

Below are five reasons to why you should choose email marketing. Continue Reading

Let’s take a brief look at some of the techniques and practices that email marketers use when preparing a newsletter. These best practices can make the difference between rapidly growing your list,  increase your sales, build strong relationships with customers, lose subscribers to list attrition, irritate customers, and getting your messages blocked before it even reaches your recipients’ inboxes. For the majority of us; most emails received are junk emails. As a result, recipients have developed a routine which they follow when opening emails daily. Continue Reading

The Reason Why Your Emails Have Been Getting Bounced from Yahoo Recently

If you had a secret spy glass that let you peer into the offices of email marketers from all over the world lately you would have pretty much seen the same thing - people scratching their heads.

Email marketers have been baffled recently while looking at their analytics reports. There’s been a curious downward trend over at Yahoo. More and more emails messages have been getting bounced by the ISP.

But now that mystery seems to have been solved. Continue Reading