FB Post Bumping: Everything You Need to Know

12 Aug 2013
Ian Marshall

Facebook Post Bumping

Did you know...

It's estimated that about 700 million people use Facebook's newsfeed each and every day.

And with that many people sharing cat pictures and inspirational quotes on the social platform the news feed can become pure whitenoise.

Facebook knows this.

And they also know that if your news feed experience sucks you'll bail from their network pretty fast.

That's why they tinker, tweak and manipulate what's shown on your newsfeed(out of a potential average 1500 potential stories from friends, people you follow and pages you've liked).

Finally coming up with their Edgerank algorithm.

The reason in their words, "With so many stories, there is a good chance people would miss something they wanted to see if we displayed a continuous, unranked stream of information. Our ranking isn't perfect, but in our tests, when we stop ranking and instead show posts in chronological order, the number of stories people read and the likes and comments they make decrease."

Every time you like, lurk or share something on facebook the algorithm takes notice. Facebook explains this further, "When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day."

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