Best Practices

Father's Day Subject Lines

Date:
28 May 2014
Views:
4834
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Father's Day Subject Lines

I know I said it before but I'm gonna say it again - this year is flying by.

Luckily I had a helpful friend remind me that Father's Day is fast approaching.

And with that in mind we wanted to make your Father's Day email marketing that much easier.

So below you'll find 15 father's day subject lines that you can use (or tweak) for your next email marketing campaign.

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Email Marketing Message Length

Date:
21 May 2014
Views:
3291
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Email marketing message length

1135 words – that’s how long the email was.

That’s 4 pages of text (I know because I copied and pasted the email into Word to find out).

And the first link didn’t show up until around page three.

It’s tough trying to get your message across succinctly. Even with the popularity of twitter that forces you into 140 character constraints we still have a tough time getting to the point.

Which makes me guess that you’re asking, "So what’s the perfect email marketing message length then?"

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Toyota, Anthony Robbins and Psychologists all agree about this tactic

Date:
14 May 2014
Views:
5634
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Tiny Tweaks for BIG email marketing results

There’s a romantic view that HUGE sweeping changes will dramatically and magically save the day.

But the truth is, that it’s usually a dedication to small daily improvements over time that lead to stunning results.

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Storyselling & Email Marketing

Date:
07 May 2014
Views:
3868
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Storyselling

Charlie was frustrated and tired. He’d been racking his brain for over month trying to come up with something to send out to his subscribers. He didn’t want it to be boring. He wanted to connect with his readers in a meaningful way. But he sat there staring at our Drag & Drop Editor waiting for inspiration to stike.

Fortunately for Charlie he gave us a call and we told him about Storyselling.

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The Four E's of Awesome Email Content

Date:
30 Apr 2014
Views:
3087
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The 4 E's of Awesome Email Content

Most businesses get stumped on writing content that their subscribers love.

In this article we reveal the four E’s of Awesome Email Marketing Content.

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Email Marketing Eyetracking Study & Stats

Date:
23 Apr 2014
Views:
2608
Comments:
2
Category:
Best Practices
Author:
Ian Marshall

Email Newsletter Eyetracking Study and Stats

We're all looking for ways to maximize the impact our newsletters get.

I wanted to share some very interesting data from a recent eyetracking study done on newsletters.

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Steal Twitter's Email Marketing Strategy

Date:
17 Apr 2014
Views:
3069
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Twitter's email marketing strategy

Twitter uses email marketing BIG time.

And in this week’s blog post we pick apart their email marketing strategy. Revealing 3 key ideas that you can use right now to help you take your own email marketing to the next level.

Twitter sends me a truck load of emails. Sometimes multiple messages in a day.

Sure some of it’s straight up notifications letting me know every time someone new has connected with us on twitter.

But more often than not it’s some form of marketing piece (done in a totally ninja way).

There’s 3 major ways twitter uses email marketing.

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The Walking Dead & Email Marketing

Date:
10 Apr 2014
Views:
3590
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The Walking Dead & Email Marketing

I’m so excited! I just got back into the Walking Dead. I’m not really a Zombie genre kind of guy – but after watching the first few episodes of season one I became hooked.

AMC’s Hit show the Walking Dead has been captivating viewers for over 3 years now. And some of the key concepts driving the show can also be used in email marketing.

Who would've guessed right…?

Below we lay out 4 key ideas that were gleaned from the Walking Dead that you can use to enhance your businesses email marketing strategy right now.

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The Goldilocks Effect and Email Marketing

Date:
25 Mar 2014
Views:
2184
Comments:
1
Category:
Best Practices
Author:
Ian Marshall

The Goldilocks Effect aka The Rule of 3

We seem to be powerless when it comes down to the Goldilocks Effect otherwise known as the Rule of Three .

In the early '80's Joel Huber and Christopher Puto did a little experiment at Duke University involving students and beer.

• In the first experiment, they offered just two varieties: a bargain beer (at $1.80) or a slightly better premium beer (at $2.60). Two-thirds of their students went for the premium.

• In the second experiment, they added an inferior, super-discount beer at $1.60. Nobody selected this cheapo option. But the bargain beer, now the middle of three choices, saw its share rise from 33 percent to 47 percent.

• Finally, the researchers took away the super-bargain and added a super-premium option at $3.40. Suddenly, it was the premium beer that was the middle of three options, and guess what? Its popularity share rose from 66 percent to 90 percent.

These findings were so impressive that Netflix is even testing this approach to their pricing: Good, better and best.

So what does this have to do with Email Marketing? Continue Reading

7 Easy to Test Email Marketing Elements

Date:
17 Mar 2014
Views:
5164
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

7 Email Marketing Elements that you can test right now

ABT – Always Be Testing is a marketing axiom that'll stand the test of time.

And behind this mantra is a curiosity - a wondering.

As email marketers we ask ourselves, "I wonder what would happen if _________________?" and then we go off and experiment.

Below you'll find seven easy to test elements of your email marketing campaigns. Sometimes all it takes is a small tweak to what you're already doing to get BIG results.

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Does Gmail Hate Email Marketers? (They release a fast unsubscribe feature)

Date:
06 Mar 2014
Views:
2244
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Gmail's New Fast Unsubscribe Feature

Google has sure been paying a lot of attention to Gmail lately.

Be it the tabbed inbox, the top-secret inbox engagement algorithm and now a fast unsubscribe feature.

Don't know about the "Fast Unsubscribe" feature?

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How to Sell More Through Email

Date:
25 Feb 2014
Views:
1686
Comments:
2
Category:
Best Practices
Author:
Ian Marshall

How to sell more using email marketing

Email Marketing is one of the best revenue drivers of businesses these days. So if you're looking for ways to be able to sell more products or services via email then this post is for you.

We reveal 7 tactics that will not only help you to increase sales but will also not burn out your subscribers.

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Date:
18 Feb 2014
Views:
2268
Comments:
Category:
Best Practices
Author:
Ian Marshall

Email Engagement Factors

I was surprised to see the message in my spam folder.

I had signed up to their newsletter about 3 months ago. And sure I hadn't opened up an email from them in a little while. But I WANT to get their messages.

Looking through my spam folder I found even more of their messages there.

They were a legitimate sender. I had gone through the double opt-in process to get on their list - but still the high tech wizardry that runs my inbox was deeming their messages as spam.

Why?

The reason is a serious one. Something that I don't see many people talking about. It's something that is happening silently behind the scenes. A new thing that the big dogs like Gmail, Yahoo and Hotmail are doing now. Something so subtle that most businesses don’t even notice that it's happening.

But it is – and it's impacting your business whether you know it or not.

So what's going on? And what can you do as a savvy email marketer to make some course corrections? Tweaks to ensure you're not blindsided by these quiet and mysterious changes?

First let's talk about what’s going on…

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4 Email Marketing Hacks For BIG Results

Date:
11 Feb 2014
Views:
2408
Comments:
2
Category:
Best Practices
Author:
Ian Marshall

4 email marketing hacks for BIG results
Sometimes it's the little things…

Tiny little tweaks that can make the biggest impact.

Daily I see companies of every size messing up their email marketing. So right now I'm on a mission to help.

So below you'll find 4 simple to implement hacks that you can quickly use to help boost your open and engagement rates.

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21 Copy & Paste Valentine's Day Subject Lines

Date:
28 Jan 2014
Views:
9027
Comments:
2
Category:
Best Practices
Author:
Ian Marshall

21 Copy & Paste Valentines Day Subject Lines

We all need a little help from time to time being creative geniuses. And with Valentine's Day sneaking up on us fast we'd thought we'd lend a hand.

Below you'll find 21 ready to use, copy and paste Valentine's Day Subject lines for you.

Cut and paste them. Tweak them for your business or use them as inspiration to come up with your own.

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5 Major Trends Shaping the Next Year of Email Marketing

Date:
17 Dec 2013
Views:
3849
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

5 Email Marketing Trends Shaping the Next Year of Email Marketing

Wouldn’t it be awesome to be able to see into the future? To know now what type of plans and strategies you can put in place to tap into emerging trends. Insights that’ll put you at the front of the pack.

Well guess what my friend – your wish has been granted.

Below you’ll find 5 major trends that will shape the next year in the email marketing space.

Use them, tweak them and make them your own.

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The Hottest Posts of 2013

Date:
11 Dec 2013
Views:
2175
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

 The Hottest Email Marketing Post of 2013

Wow - 2013 has blown by. And I'm not sure if it was yesterday's WestJet video or listening to Christmas Carols on the radio that made me think about the last 12 months.

I decided to look into which posts have been the most read, clicked on and shared here on the MyBizMailer blog and have shared them below.

Thanks so much for being on this journey with us.

Here are the 5 hottest articles from 2013.

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The 4 Week Formula to Boost Your Revenue and Make Your Subscribers Happy

Date:
12 Nov 2013
Views:
4429
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

4 week email marketing formula

"Isn’t that too many messages to send out to my subscribers?"

We see it all the time – businesses literally shaking in their boots if they consider sending out more than their standard once a month newsletter.

And we understand...

You always want to treat your email subscribers with the utmost respect.

But you have to remember that you're also running a business. One that needs to generate revenue in order to actually stay in business.

And one of the greatest and most effective ways to do that is through email marketing.

In particular by increasing your email marketing frequency.

I know there will be naysayers and purists out there that will bring up topics like "list fatigue" and "subscriber churn rates" but let’s put a pin in those topics for a second.

We think we've addressed those concerns and more with The 4 Week Email Marketing Formula.

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(INFOGRAPHIC) 7 Myths of Email Marketing - Busted

Date:
21 Oct 2013
Views:
2205
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

7 Email Marketing Myths Busted

You have to have a pretty thick skin in this business. Every day there's someone out there proclaiming from the mountaintop that "Email Marketing is Dead!" and that (insert shiny new platform/tool) reigns supreme.

As an email marketer you just keep chugging along. You know and have seen the ROI of email marketing as an awesome multi-purpose communications channel.

Email Marketing = The silent workhorse of online marketing.

Every so often someone does come along to help do some mythbusting for you. Like Alchemy Worxs and their latest infographic, "7 Myths of Email Marketing" which is below.

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(the sound of me screaming) Email Marketing Mess Ups & How to Recover

Date:
15 Oct 2013
Views:
2523
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The sound of me screaming - one of the best subject lines ever

Have you ever found yourself understaffed, under the gun and having to juggle waaaaay too many things in a day?

All of us have been there. And somewhere in a dark corner of our minds we know that something’s gonna break. You're gonna drop the ball. It’s inevitable.

So what do you do when you find yourself in this situaton and you've messed up big time with your email marketing?

Ignore the issue and hope it blows over?

Or tackle it head on?

This was the conundrum that the direct response copywriting legend and genius Andy Maslen faced recently.

He messed up.

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Is the Gap's Email Marketing Strategy Too Aggressive?

Date:
24 Sep 2013
Views:
3314
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

I recently signed up to The Gap's newsletter to see how they're handling their email marketing.

I "Officially" opted into their list on Friday September 13th.

Things started off well but as we moved into the next week a different type of picture emerged.

By the time Friday the 20th hit (one week later) I was already burnt out from the amount of messages they had sent me.

Here's a look at my inbox...

The Gap's Email Marketing Strategy is Jamming Up my inbox

They started off strong. Welcoming me to their mailing list. The email looked good (you can see it below). They gave me a discount for becoming a subscriber and I could use it right away. I even liked their "Free Shipping" callout in the top right corner of their message.

I was pleasantly surprised. Things were off to a good start. 

But that quickly changed to dread and overwhelm...

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[INFOGRAPHIC] Email Stats That'll Make You Look Like A Rock Star

Date:
11 Sep 2013
Views:
2331
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Email Marketing Best Practices

Busting out stats at any type of meeting makes you look like a rock star. I quells arguements and tips the scales in your favour each and every time.

So whether you're looking to push forward a new email marketing strategy or you want to stay on top of your email marketing game, you'll love these Email Marketing Best Practices stats.

The kind Canadian folks (Yay Canada!) over at Prestige Marketing put them together. It's a pretty cool infographic that drives home key email marketing stats and best practices so you can make your next campaign shine.

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[INFOGRAPHIC] 10 Easy Ways to Boost Your Email Open Rates

Date:
09 Sep 2013
Views:
2086
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

How to get your emails opened

The nice people over at Sikich have been kind enough to put together a snazzy infographic sharing 10 easy ways to boost your email open rates.

 

10 Easy Ways to Boost Your Email Open Rates

1) Use a clean list of TARGETED, opted-in recipients (a person who is willing to go through the double-opt-in process is probably pretty interested in hearing wat you have to say)

2) Send from a REAL PERSON that recipients can reply to (nothing is more impersonal than seeing donotreply@oursuperawesomebiz.com in the from field of a newsletter)

3) Write a killer SUBJECT LINE (64% of people say they open an email because of the subject line)

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Email Marketing Goes Back to School - The Email Marketing Assessment Workbook

Date:
27 Aug 2013
Views:
1824
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

I’ve never met kids like my own. They’re weird. They love school. Even before they could go to school they were stoked about the idea of it.

And as the sun starts to set on their summer vacation they’re revved up once again to go back to class.

Which got me to thinking about teachers. And all the prep and planning that they do in order to teach a class for a year. Which really is no different than everything that goes into having a successful email marketing program for your business.

As marketers there’s a bunch of things we can learn from these unsung heroes. 

Which is what inspired us to create the Email Marketing Assessment Workbook.

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Understanding Canada's Anti-Spam Legislation (CASL)

Date:
09 Aug 2013
Views:
1953
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Understanding Canada's AntiSpam Legislation

We were at an event last week and everyone was asking us about Canada’s Anti-Spam Legislation (CASL) and what it means for business.

So we wanted to take a moment to get you up to speed and put your mind at ease when it comes to email marketing in Canada.

Anyone who’s been doing email marketing for a little while will be familiar with the Double Opt-In process. Some people call it “permission based marketing” the idea of which was made popular by the ever insightful Seth Godin in his free ebook “Permission Marketing” which you can still grab here http://www.sethgodin.com/permission/.

The Double Opt-In process is where you get confirmed permission from an individual to send them email messages from an Email Marketing Service like MyBizMailer.

It’s an added (and often unwanted) step during the signup process. One that truly confirms that the person who’s signing up to your newsletter actually wants to hear from you. This not only helps to keep your email marketing reputation in good standing it also provides you with a higher quality list. Which helps to keep your spam score low (even if there’s some hidden influence that effect your spam score that don’t really get talked about much).

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