You ever wanted something that was just a wee bit pricey for your budget?

And you said to yourself, "I'll be good. I'll wait 'till it goes on sale."

Well now Pinterest has made that process a heck of a lot easier.

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Microsoft has a serious beef with Google.

Back in late July we reported on Gmail's new tabbed inbox and what marketers can do to beat it.

And it looks like Microsoft is raising some hell about Google's ability to read your email and inject ads right into your inbox message stream (cloaked as regular looking emails).

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Did you know that July 30th is Paperback book day? A day that celebrates the look, feel and total experience of the paperback book. 

And even though eBooks and eReaders are all the rage nowadays there's still something special about the traditional and old school paperback book.

So to celebrate Paperback Book Day we've put together 3 must read email marketing books that you can curl up with tonight.

Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts
by Chad White (Author), Jay Baer (Preface)

Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules.

Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to:

Establish permission practices that will safeguard your ability to get your emails delivered
Set the right goals for your program
Fill your email list with the least risky and most profitable subscribers
Streamline your subscription process to maximize growth
Design emails that subscribers will respond to
Target subscribers with the right messaging at the right time
Leverage the growth of social media and mobile in your email program
...and much more

While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.

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Google has gone and done two things with their new tabbed inbox:

1) They've made user lives a little bit better

2) They've made marketers lives miserable (mainly because of uncertainty)

I think that most people who use Gmail will really like the changes that google put in place. Gmail’s new tabbed inbox seems less cluttered and dare I say it – manageable.

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Here's this weeks roundup of our five favourite articles, ideas and news pieces from the email and internet marketing world.

Email Marketing Recovery Program

Do you want to learn how to recover from declining open and click through rates? Or how about when the unexpected hits and your servers crash and you can't send out your email campaign that's on a tight deadline? Or maybe trying to recover from the most embarrassing of all - screwing up and sending out an email campaign with #FIRSTNAME in the subject line or a link that takes your clients to an entirely wrong page.

Honestly all of the above happens to even the best and most seasoned of email marketers out there. Justin Williams over at Clicks goes through various ways to overcome and recover from all three. 

Click here to read the rest...

Fear and Self Loathing in Email Marketing

How can you not read an article that has this as one of it's main ideas, "A self-confident email marketing industry is beginning to throw off a ‘fear and self-loathing’ in email." Continue Reading

He're a quick roundup of our five favourite articles, ideas and news pieces from this week in the email and internet marketing world.

[INFOGRAPHIC] 10 Steps to Email Marketing Success

Who doesn't love a good visual representation of obscure data. This infographic quickly dives deep into email marketing best practices (I know it sounds boring but trust me - you'll glean a few great ideas from this data to apply to your email marketing campaigns right now). 

Click here to check it out...

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He're a quick roundup of our five favourite articles, ideas and news pieces from this week in the email and internet marketing world.

Father’s Day Blues: Do Dads lose out to Mums?

An in-depth look at the age old question as to whether or not Dad's are being ignored when it comes to special days throughout the year.

This article goes deep into timing, open rates, subject lines used and offers presented.

Anyone looking to gain some insight into planning their next email marketing campaign would learn a ton from reading this one. Continue Reading

Have you ever finished creating an email campaign and then wondered to yourself if anyone is actually going to like lt?

I guess that was what was running through John Caldwells mind when he came up with the idea for, "Is My Email Hot or Not?"

With this service you can upload your email and then send out the link to your network of friends and get them to rate it for you.

Here's an example of an email that's on the site right now...Continue Reading