April, 2014

The Four E's of Awesome Email Content

Date:
30 Apr 2014
Views:
3725
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The 4 E's of Awesome Email Content

Most businesses get stumped on writing content that their subscribers love.

In this article we reveal the four E’s of Awesome Email Marketing Content.

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Yahoo Changes: What You Need to Know

Date:
24 Apr 2014
Views:
3331
Comments:
1
Category:
Deliverability
Author:
Ian Marshall

Yahoo DMARC changes

Just when we thought things were settling down in the email space Yahoo shakes things up.

They’ve made some major changes that will definitely impact the email marketing world.

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Email Marketing Eyetracking Study & Stats

Date:
23 Apr 2014
Views:
3193
Comments:
2
Category:
Best Practices
Author:
Ian Marshall

Email Newsletter Eyetracking Study and Stats

We're all looking for ways to maximize the impact our newsletters get.

I wanted to share some very interesting data from a recent eyetracking study done on newsletters.

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Steal Twitter's Email Marketing Strategy

Date:
17 Apr 2014
Views:
3673
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Twitter's email marketing strategy

Twitter uses email marketing BIG time.

And in this week’s blog post we pick apart their email marketing strategy. Revealing 3 key ideas that you can use right now to help you take your own email marketing to the next level.

Twitter sends me a truck load of emails. Sometimes multiple messages in a day.

Sure some of it’s straight up notifications letting me know every time someone new has connected with us on twitter.

But more often than not it’s some form of marketing piece (done in a totally ninja way).

There’s 3 major ways twitter uses email marketing.

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The Walking Dead & Email Marketing

Date:
10 Apr 2014
Views:
4225
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The Walking Dead & Email Marketing

I’m so excited! I just got back into the Walking Dead. I’m not really a Zombie genre kind of guy – but after watching the first few episodes of season one I became hooked.

AMC’s Hit show the Walking Dead has been captivating viewers for over 3 years now. And some of the key concepts driving the show can also be used in email marketing.

Who would've guessed right…?

Below we lay out 4 key ideas that were gleaned from the Walking Dead that you can use to enhance your businesses email marketing strategy right now.

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Mother's Day Subject Lines

Date:
03 Apr 2014
Views:
7635
Comments:
0
Category:
General
Author:
Ian Marshall

Mother's Day Subject Lines

Wow – this year has been flying by.

And that means Mother’s Day is fast approaching. To make things a little bit easier for you we put together 10 Copy & Paste Mother's Day Subject Lines that you can use right now in your email marketing campaigns.

Cut and paste them. Tweak them for your business or use them as inspiration to come up with your own.Continue Reading