Here's the conumdrum (word of the week! We've used it here as well)...

You know that "should" be on sites like twitter, facebook and pinterest. BUT you either don't have a real strategy to maximize your impact on these channels. OR you don't have enough dedicated staff to manage it properly.

So what do most businesses do?

The assign the work to an office admin assistant or the front desk staff.

But Chapin Clark, the man behind the world's best ad agency twitter feed believes (and does) the complete opposite.

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Social Media is all the rage nowadays - with adults.

PewInternet did some interesting research into who's using social media sites like facebook, twitter and instagram. And the people over at NextAdvisor were nice enough to take that data and create a fancy little infographic to help us understand what the stats are trying to tell us.

Looking at the data though brings up some doubts in my mind though...

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”Women are five times more likely to be on the site
(Pinterest) as men.”

The Pew Internet Research Study

There’s a lot of talk out there that Pinterest is dominated by the ladies. There’s even some interesting stats that back up these claims like, “Women are five times more likely to be on the site (Pinterest) as men.” Which is one of the biggest gender gaps found on the social media platforms.

So maybe that’s the reason the male dominated Tapiture is gaining some ground as the go to platform for dudes.

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