Did you know that July 30th is Paperback book day? A day that celebrates the look, feel and total experience of the paperback book. 

And even though eBooks and eReaders are all the rage nowadays there's still something special about the traditional and old school paperback book.

So to celebrate Paperback Book Day we've put together 3 must read email marketing books that you can curl up with tonight.

Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts
by Chad White (Author), Jay Baer (Preface)

Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules.

Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to:

Establish permission practices that will safeguard your ability to get your emails delivered
Set the right goals for your program
Fill your email list with the least risky and most profitable subscribers
Streamline your subscription process to maximize growth
Design emails that subscribers will respond to
Target subscribers with the right messaging at the right time
Leverage the growth of social media and mobile in your email program
...and much more

While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.

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We've got a lot of new updates in store for MyBizMailer over the next coming months. One of those updates that's been a long time coming has been a refresh and update to our Signup Forms. 

So the whole team is excited to let you know that we've got six new Email Signup Form templates that you can use right now on your site.

New Opt-In Box Templates

6 New Opt-In Forms

These six new opt-in forms are super-easy to place on your site. You can quickly select and generate the code and then copy and paste it into the sidebar of your website or the bottom of your blog posts. 

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Here's this weeks roundup of the best and most interesting email and internet marketing news, views and insights. We're working hard to keep you informed about what's going on in the online marketing space so you can take your business to the next level.

This week the big topic was the rollout of gmail's new tabbed inbox. It seems to have the world divided. You'll also learn how to create an ebook in 3 hours, feed that empty bellied content marketing beast and look into the future.

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Google has gone and done two things with their new tabbed inbox:

1) They've made user lives a little bit better

2) They've made marketers lives miserable (mainly because of uncertainty)

I think that most people who use Gmail will really like the changes that google put in place. Gmail’s new tabbed inbox seems less cluttered and dare I say it – manageable.

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Here's this weeks roundup of the best and most interesting email and internet marketing news, views and insights. We're working hard to keep you informed about what's going on in the online marketing space so you can take your business to the next level.

Continue Reading

Here's this weeks roundup of our five favourite articles, ideas and news pieces from the email and internet marketing world.

Email Marketing Recovery Program

Do you want to learn how to recover from declining open and click through rates? Or how about when the unexpected hits and your servers crash and you can't send out your email campaign that's on a tight deadline? Or maybe trying to recover from the most embarrassing of all - screwing up and sending out an email campaign with #FIRSTNAME in the subject line or a link that takes your clients to an entirely wrong page.

Honestly all of the above happens to even the best and most seasoned of email marketers out there. Justin Williams over at Clicks goes through various ways to overcome and recover from all three. 

Click here to read the rest...

Fear and Self Loathing in Email Marketing

How can you not read an article that has this as one of it's main ideas, "A self-confident email marketing industry is beginning to throw off a ‘fear and self-loathing’ in email." Continue Reading

He're a quick roundup of our five favourite articles, ideas and news pieces from this week in the email and internet marketing world.

[INFOGRAPHIC] 10 Steps to Email Marketing Success

Who doesn't love a good visual representation of obscure data. This infographic quickly dives deep into email marketing best practices (I know it sounds boring but trust me - you'll glean a few great ideas from this data to apply to your email marketing campaigns right now). 

Click here to check it out...

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We're all looking for ways to boost our email marketing efforts. And sometimes the best insights that we can discover come from totally unsexy places - like stats.

The infographic from ThomsonLocal Direct Marketing Services below shows off some industry best practices and is backed up by some interesting stats.

Interesting Email Marketing Stats:

* Subject Line lengths between 28 - 39 characters had the highest click rates

* Tuesdays - Thursday seem to be the best days to send your email campaigns (do tests for your own particular niche)

* A growing majority of emails are being opened on mobile devices

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