October, 2013

The Marketing Minute - Issue 13

Date:
30 Oct 2013
Views:
2817
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute - Issue 13

In this week's edition we reveal how to construct a high converting landing page, travel to brandopolis, learn how to generate leads from twitter and more...

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(UPDATE) New List Importing Process

Date:
25 Oct 2013
Views:
1661
Comments:
0
Category:
News & Updates
Author:
Ian Marshall

New List Importing Process

The size of your list is starting to matter less and less these days. What's beginning to truly emerge supreme is how engaged that list is with you.

And over the years there's been a great debate between having a "Single" or "Double" opt-in process.

Having a "Single" opt-in process is fast and quick.

But because it's fast and quick it means that these subscribers are not really that interested in what you have to offer and:

* It opens up your subscriber list to potentially collecting invalid, junk and faulty emails

* Spambots can add emails to your list

* Typos can happen frequently

* Email addresses can be added to your list by people who actually don't own that email address

* Your list quality goes down

* Your overall email marketing metrics are skewed

* Your spam rates will probably rise

* Your sender reputation with the major ISP's will suffer (bc of spam complaints, high bounce rates and low engagement rates)

So we've now introduced a new list importing feature that'll help you avoid all of the above situations.

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The Marketing Minute - Issue 12

Date:
23 Oct 2013
Views:
2800
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute Issue 12

In this week's edition we reveal ways to use email remarketing to send your conversion rates through the roof, we do some email marketing myth busting, learn how to boost conversions by 181% with a simple tweak to how you approach your copy and more...

We've got two bonus news pieces for you this week as well. Why? Well, to quote Dr. Suess, "The more that you read, the more things you will know. The more that you learn, the more places you'll go." and we want you to go far with your online marketing.

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The Anatomy of a High Converting Landing Page

Date:
21 Oct 2013
Views:
4377
Comments:
0
Category:
List Building
Author:
Ian Marshall

The Anatomy of a High Converting Landing Page

There's an art and science to creating high converting landing pages.

Every marketer out there has their own secret formula.

Some people use long form sales letters. Some use short. Some use video. Some don't use video at all. Some people create side-scrolling sales pages and some marketers let users scroll through pages and pages of info.

What we've learned over the years is that you have to find out what works best for YOU.

With that being said...

The nice people over at Quicksprout believe they've unlocked the secret to creating a high converting landing page. And they've distilled that wisdom into an informative infographic that you'll find below. Here's their 9 fundamental elements of a high converting landing page:

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(INFOGRAPHIC) 7 Myths of Email Marketing - Busted

Date:
21 Oct 2013
Views:
2205
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

7 Email Marketing Myths Busted

You have to have a pretty thick skin in this business. Every day there's someone out there proclaiming from the mountaintop that "Email Marketing is Dead!" and that (insert shiny new platform/tool) reigns supreme.

As an email marketer you just keep chugging along. You know and have seen the ROI of email marketing as an awesome multi-purpose communications channel.

Email Marketing = The silent workhorse of online marketing.

Every so often someone does come along to help do some mythbusting for you. Like Alchemy Worxs and their latest infographic, "7 Myths of Email Marketing" which is below.

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Is email marketing or twitter more effective to reach potential users?

Date:
18 Oct 2013
Views:
1853
Comments:
0
Category:
General
Author:
Ian Marshall

Email Marketing vs Twitter

I was buzzing around Quora recently when we came across this question:

Is email marketing or twitter more effective to reach potential users?

And well - we couldn't resist chiming in with our insights.

But when I looked at the question, the "Actual" question and the real issue that this individual was really bumping up against I knew that this wasn't going to be a battle of which marketing channel has the best ROI. The topic turned out to be a problem a lot of businesses face each and every day.

So below I've tweaked and expanded on my take.

It's an important topic. One that I even addressed in a Q&A session at an internet marketing event I was a featured panelist at. Especially with all the buzz and hype revolving around social media marketing over the last few years. 

So here goes...

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The Marketing Minute - Issue 11

Date:
16 Oct 2013
Views:
3486
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute - Issue 11

This week's edition is a meaty one. There's over 250 tips, ideas and strategies to turbo-charge your online marketing efforts. Everything from the best subject line we've seen in a long time, how to promote your content online, the psychology of conversion optimization and more...

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Why Not Just Dump the Daily Tweeting on to Low-Level Staffers or Agency PR Flacks?

Date:
15 Oct 2013
Views:
1849
Comments:
0
Author:
Ian Marshall

Managing your twitter feed

Here's the conumdrum (word of the week! We've used it here as well)...

You know that "should" be on sites like twitter, facebook and pinterest. BUT you either don't have a real strategy to maximize your impact on these channels. OR you don't have enough dedicated staff to manage it properly.

So what do most businesses do?

The assign the work to an office admin assistant or the front desk staff.

But Chapin Clark, the man behind the world's best ad agency twitter feed believes (and does) the complete opposite.

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(the sound of me screaming) Email Marketing Mess Ups & How to Recover

Date:
15 Oct 2013
Views:
2523
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

The sound of me screaming - one of the best subject lines ever

Have you ever found yourself understaffed, under the gun and having to juggle waaaaay too many things in a day?

All of us have been there. And somewhere in a dark corner of our minds we know that something’s gonna break. You're gonna drop the ball. It’s inevitable.

So what do you do when you find yourself in this situaton and you've messed up big time with your email marketing?

Ignore the issue and hope it blows over?

Or tackle it head on?

This was the conundrum that the direct response copywriting legend and genius Andy Maslen faced recently.

He messed up.

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The Marketing Minute - Issue 10

Date:
08 Oct 2013
Views:
3313
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute - Issue 10

In this edition you'll learn some tricks to never run out of interesting facebook content ideas, how to decrease your delivery times to Yahoo, practically become a copywriter overnight and more...

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