March, 2014

The Goldilocks Effect and Email Marketing

Date:
25 Mar 2014
Views:
2132
Comments:
1
Category:
Best Practices
Author:
Ian Marshall

The Goldilocks Effect aka The Rule of 3

We seem to be powerless when it comes down to the Goldilocks Effect otherwise known as the Rule of Three .

In the early '80's Joel Huber and Christopher Puto did a little experiment at Duke University involving students and beer.

• In the first experiment, they offered just two varieties: a bargain beer (at $1.80) or a slightly better premium beer (at $2.60). Two-thirds of their students went for the premium.

• In the second experiment, they added an inferior, super-discount beer at $1.60. Nobody selected this cheapo option. But the bargain beer, now the middle of three choices, saw its share rise from 33 percent to 47 percent.

• Finally, the researchers took away the super-bargain and added a super-premium option at $3.40. Suddenly, it was the premium beer that was the middle of three options, and guess what? Its popularity share rose from 66 percent to 90 percent.

These findings were so impressive that Netflix is even testing this approach to their pricing: Good, better and best.

So what does this have to do with Email Marketing? Continue Reading

(UPDATE) We Could Speak Russian - Unicode Language Support

Date:
24 Mar 2014
Views:
1357
Comments:
0
Category:
News & Updates
Author:
Ian Marshall

MyBizMailer Updates

To Russia with love...

The MyBizMailer Platform now has Unicode Language support.

All of our emails will be UTF-8 encoded.

What does that mean?

Continue Reading

7 Easy to Test Email Marketing Elements

Date:
17 Mar 2014
Views:
5096
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

7 Email Marketing Elements that you can test right now

ABT – Always Be Testing is a marketing axiom that'll stand the test of time.

And behind this mantra is a curiosity - a wondering.

As email marketers we ask ourselves, "I wonder what would happen if _________________?" and then we go off and experiment.

Below you'll find seven easy to test elements of your email marketing campaigns. Sometimes all it takes is a small tweak to what you're already doing to get BIG results.

Continue Reading

Ugly Emails - Should They Be A Part of Your Marketing Mix?

Date:
11 Mar 2014
Views:
2071
Comments:
0
Category:
General
Author:
Ian Marshall

Ugly Emails

The internet can be one giant rabbit hole. Whisking you away to mystical and magical places.

You innocently go check out a link from an email and the next thing you know you’ve visited a thousand websites, clicked on a million links, watched some videos and end discovering a hidden gem amidst all the rubbish.

That’s how I ended up stumbling upon this little gem:

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Does Gmail Hate Email Marketers? (They release a fast unsubscribe feature)

Date:
06 Mar 2014
Views:
2188
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Gmail's New Fast Unsubscribe Feature

Google has sure been paying a lot of attention to Gmail lately.

Be it the tabbed inbox, the top-secret inbox engagement algorithm and now a fast unsubscribe feature.

Don't know about the "Fast Unsubscribe" feature?

Continue Reading