September, 2013

The Marketing Minute - Issue 8

Date:
25 Sep 2013
Views:
2893
Comments:
0
Author:
Ian Marshall

In this week's edition of the MyBizMailer Marketing Minute you'll discover if The Gap's email marketing strategy is too aggressive, an Epic resource to practically become a conversion expert overnight, how a single button tripled revenue and more...

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Is the Gap's Email Marketing Strategy Too Aggressive?

Date:
24 Sep 2013
Views:
3581
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

I recently signed up to The Gap's newsletter to see how they're handling their email marketing.

I "Officially" opted into their list on Friday September 13th.

Things started off well but as we moved into the next week a different type of picture emerged.

By the time Friday the 20th hit (one week later) I was already burnt out from the amount of messages they had sent me.

Here's a look at my inbox...

The Gap's Email Marketing Strategy is Jamming Up my inbox

They started off strong. Welcoming me to their mailing list. The email looked good (you can see it below). They gave me a discount for becoming a subscriber and I could use it right away. I even liked their "Free Shipping" callout in the top right corner of their message.

I was pleasantly surprised. Things were off to a good start. 

But that quickly changed to dread and overwhelm...

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[UPDATE] Autoresponders 2.0

Date:
23 Sep 2013
Views:
2443
Comments:
0
Category:
News & Updates
Author:
Ian Marshall

MyBizMailer - Update - Autoresponders 2.0

Wow. This update has been a long time coming. We've been chipping away at the core of MyBizMailer and one of the major changes we wanted to do was update our Autoresponders.

Well I'm proud to announce that as of today Autoresponders 2.0 has been released (insert ticker tape parade here).

With autoresponders you can really put your email marketing on autopilot.

Right now there are four main autoresponder sending options that you can put into use right now.

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The Marketing Minute - Issue 7

Date:
18 Sep 2013
Views:
3332
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute

Lots of cool email and internet marketing new pieces this week (including the release of our Campaign Reports Geodata service). We hope that this information will help you turbocharge your online marketing results.

In this week's edition you'll discover a rebel tactic to growing your email list, how to actually use facebook to meet your business goals, get some great email marketing stats and more.

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[UPDATE] Campaign Geodata

Date:
17 Sep 2013
Views:
1966
Comments:
0
Category:
News & Updates
Author:
Ian Marshall

Campaign Geodata

So we’ve got a bunch of cool things in the pipeline for MyBizMailer clients. Two of the biggies are Autoresponders 2.0 and Segmentation 2.0.

But to get the Segmentation 2.0 to be awesome we needed to implement Geodata. That’s location based data. Then you can GeoTarget your subscribers wherever they may be.

So we’re happy to announce the 1st stage of GeoData is now available to all MyBizMailer clients (Free and Paid).

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The Rebel Tactic to Growing Your Email List - Social Triggers Style

Date:
17 Sep 2013
Views:
4044
Comments:
0
Category:
List Building
Author:
Ian Marshall

Growing Your Email List - Social Triggers Style

When Derek Halpern hit the internet marketing scene with his Social Triggers site he completely blindsided everyone.

The IM Niche is one of the toughest markets to crack. But for Derek, he broke into it like a kid ripping into a pack of smarties. Going from relatively unknown blogger to doing keynotes for marketing conferences.

Derek is a bit of a rebel when it comes to most things – including how he grew his email list. Going from 0 – 15,000 subscribers in about 10 months.

And while most people are giving away eBooks, reports, whitepapers, webinars, coupons, giveaways etc to grow their list.

He’s doing something totally different.

And it’s working.

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What We Can Learn From Levi's Email Marketing

Date:
12 Sep 2013
Views:
2230
Comments:
0
Category:
General
Author:
Ian Marshall

Levi's email marketing campaign

The minute I saw this email campaign from Levi's I loved it. And I knew I wanted to share it with the MyBizMailer community.

There's an openess, intrigue and a curiosity that's evoked from the blues and care free attitude of the girl in the picture.

Everything from the colour chosen to the angle panels gently and gracefully draw the eye along on a journey.

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[INFOGRAPHIC] Email Stats That'll Make You Look Like A Rock Star

Date:
11 Sep 2013
Views:
2460
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

Email Marketing Best Practices

Busting out stats at any type of meeting makes you look like a rock star. I quells arguements and tips the scales in your favour each and every time.

So whether you're looking to push forward a new email marketing strategy or you want to stay on top of your email marketing game, you'll love these Email Marketing Best Practices stats.

The kind Canadian folks (Yay Canada!) over at Prestige Marketing put them together. It's a pretty cool infographic that drives home key email marketing stats and best practices so you can make your next campaign shine.

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The Marketing Minute - Issue 6

Date:
10 Sep 2013
Views:
2294
Comments:
0
Author:
Ian Marshall

The MyBizMailer Marketing Minute Issue 6

In this week's edition of the MyBizMailer Marketing Minute we've got some fun and interesting news pieces.

You'll get a behind the scenes real world look at Google Glass and the future of advertising, Gmail's New Tabs are still getting talked about but this team it's Google who's doing the talking, we played around with a funky cool email subject line generator that we know you'll love and more.

We've even worked in a creative brain break for you featuring this year's funniest talking ad animals Kim & Carl.

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[INFOGRAPHIC] 10 Easy Ways to Boost Your Email Open Rates

Date:
09 Sep 2013
Views:
2183
Comments:
0
Category:
Best Practices
Author:
Ian Marshall

How to get your emails opened

The nice people over at Sikich have been kind enough to put together a snazzy infographic sharing 10 easy ways to boost your email open rates.

 

10 Easy Ways to Boost Your Email Open Rates

1) Use a clean list of TARGETED, opted-in recipients (a person who is willing to go through the double-opt-in process is probably pretty interested in hearing wat you have to say)

2) Send from a REAL PERSON that recipients can reply to (nothing is more impersonal than seeing donotreply@oursuperawesomebiz.com in the from field of a newsletter)

3) Write a killer SUBJECT LINE (64% of people say they open an email because of the subject line)

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