I recently signed up to The Gap's newsletter to see how they're handling their email marketing.
I "Officially" opted into their list on Friday September 13th.
Things started off well but as we moved into the next week a different type of picture emerged.
By the time Friday the 20th hit (one week later) I was already burnt out from the amount of messages they had sent me.
Here's a look at my inbox...
They started off strong. Welcoming me to their mailing list. The email looked good (you can see it below). They gave me a discount for becoming a subscriber and I could use it right away. I even liked their "Free Shipping" callout in the top right corner of their message.
I was pleasantly surprised. Things were off to a good start.
But that quickly changed to dread and overwhelm...