The Marketing Minute - Issue 11

Date:
16 Oct 2013
Views:
3757
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0
Author:
Ian Marshall

The MyBizMailer Marketing Minute - Issue 11

This week's edition is a meaty one. There's over 250 tips, ideas and strategies to turbo-charge your online marketing efforts. Everything from the best subject line we've seen in a long time, how to promote your content online, the psychology of conversion optimization and more...

 

The MyBizMailer Top 5 Quick Links

(the sound of me screaming) Email Marketing Mess Ups & How to Recover

How to Promote Your Content

The Psychology of Conversion Optimization: Anatomy of the Brain

7 Surprising Content Lessons From the World’s Fastest Growing Media Company

Content Marketing: 97 Tips For Better Ideas, Strategies & Results

 

The MyBizMailer Top 5

 

1

(the sound of me screaming) Email Marketing Mess Ups & How to Recover

Discover how one of the world's best copywriters recovered from an email marketing mistake that could have cost him tons of money(and created one of the most awesome subject lines ever).

Click here to read the article »
2

How to Promote Your Content

So you've just written a blog post and you know it’s gonna take off like wild fire. But the problem is that no one knows about it. Well, here's your solution.

Click here to read the article »
3

The Psychology of Conversion Optimization: Anatomy of the Brain

You remember those "This is your brain on drugs" commercials? The ones with the fried egg. Well this article teaches you about our brains and how to optimize our conversion processes to create a symphony of awesomeness.

Click here to read the article »
4

7 Surprising Content Lessons From the World’s Fastest Growing Media Company

Did you know that Upworthy creates 25 headline variations before they pick one? Or that adding floating social share buttons resulted in a 398% boost in shares? These are just two of the many fascinating facts you'll discover in a look into what makes the fastest growing company on the interwebs so popular.

Click here to read the article »
5

Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Content marketing is tough. There I said it. It take herculean effort to be brilliant all the time. So here's 97 tips to help you move mountains and create content that your community loves.

Click here to read the article »

 

Bonus Bits

The Direct Marketing Association (DMA) recently released their bi-annual 'National Email Benchmarking Report', covering the state of email marketing in the UK during the second half of 2012. Here are some of the highlights:

* Average number of segments per campaign: 2-3
* Average emails per address, per month per ESP: 2.27
* Percentage of marketers using personalization: 77%
* Percentage of marketers using data to drive content: 43%
* Average unique open rate: 32.7%
* Average unique click-through rate: 8.7%
* Average click to open rate: 14.7%
* Average opt-out rate: 1.1%
* Average hard bounce rate: 2.1%

 

That's it for now. Hope you're having a great week!

The MyBizMailer Team

Helping Businesses Do Email Marketing For Less. Click here to check out our latest prices.

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