List Building Tactics - Do Giveaways Work?

05 Nov 2013
List Building
Ian Marshall

List building tactics - do giveaways work?

The first time I ever used a "real incentive" to bribe subscribers onto my list was a couple of years back.

I had stumbled upon some tickets to an upcoming workshop being offered by a popular bestselling author. It was going to be a busy week for me and I realized that I wasn't going to be able to go to the event.

"Why not run a give-away contest on the blog?" was the idea that popped into my head.

So I did.

And my list size exploded.

And since the event was in a niche I was already working in, these new subscribers were a perfect match for my business at the time.

So maybe it's time for you to run a giveaway on your site.

You may be thinking that it's gonna be a complete waste of time and money.

Well according to the research released by Incentivibe - it looks like you may have to put those doubts to rest.

Here's a brief overview of the data:

• Running a $500 giveaway contest on landing pages generated 700% more email subscribers than landing pages with no contests

• Industry Breakdowns: The Fashion & Clothing Industry 11x Increase - The Health and Fitness Niche saw a 9x increase - The Gadgets and Electronics Industry saw a 7x increase - the Travel Industry saw a 6x increase - Content Based Websites saw a 6x increase - the Professional Service Industry saw a 5x increase

• Products to Giveaway: Ecommerce/Physical Goods saw a 9x increase - Knowledge Products saw a 7x increase - Services saw a 6x increase

• Sunday's had the highest rate of visitors becoming email subscribers

• 11PM had the highest rate of visitors becoming email subscribers

• These offers boosted action on social platforms as well: Facebook 5x increase - Twitter 4x increase

(This data is based on 3 million visitors from 100 online businesses of various types collected at the in the early months of 2013)


Using Incentive to Grow Your Email List

That's it for now. Hope you're having a great week!

The MyBizMailer Team

P.S. We're going to be updating our pricing soon so if you're thinking about switching over to us now is a good time. Check out our prices by clicking here.

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