Twitter uses email marketing BIG time.

And in this week’s blog post we pick apart their email marketing strategy. Revealing 3 key ideas that you can use right now to help you take your own email marketing to the next level.

Twitter sends me a truck load of emails. Sometimes multiple messages in a day.

Sure some of it’s straight up notifications letting me know every time someone new has connected with us on twitter.

But more often than not it’s some form of marketing piece (done in a totally ninja way).

There’s 3 major ways twitter uses email marketing.

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We all wish there was way more time in the day. And being a startup we're especially sensitive to the lack of hours in a day to get everything done (we are getting pretty good at becoming time-management ninjas though because of it).

So being able to focus on the key tasks, projects and updates that'll push the needle forward is crucial to us.

So that’s why the latest numbers released in a recent report on which channels are most effective for acquiring new customers caught our eye.

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In this week's edition we reveal how to construct a high converting landing page, travel to brandopolis, learn how to generate leads from twitter and more...

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In this week's edition we reveal ways to use email remarketing to send your conversion rates through the roof, we do some email marketing myth busting, learn how to boost conversions by 181% with a simple tweak to how you approach your copy and more...

We've got two bonus news pieces for you this week as well. Why? Well, to quote Dr. Suess, "The more that you read, the more things you will know. The more that you learn, the more places you'll go." and we want you to go far with your online marketing.

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I was buzzing around Quora recently when we came across this question:

Is email marketing or twitter more effective to reach potential users?

And well - we couldn't resist chiming in with our insights.

But when I looked at the question, the "Actual" question and the real issue that this individual was really bumping up against I knew that this wasn't going to be a battle of which marketing channel has the best ROI. The topic turned out to be a problem a lot of businesses face each and every day.

So below I've tweaked and expanded on my take.

It's an important topic. One that I even addressed in a Q&A session at an internet marketing event I was a featured panelist at. Especially with all the buzz and hype revolving around social media marketing over the last few years. 

So here goes...

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Here's the conumdrum (word of the week! We've used it here as well)...

You know that "should" be on sites like twitter, facebook and pinterest. BUT you either don't have a real strategy to maximize your impact on these channels. OR you don't have enough dedicated staff to manage it properly.

So what do most businesses do?

The assign the work to an office admin assistant or the front desk staff.

But Chapin Clark, the man behind the world's best ad agency twitter feed believes (and does) the complete opposite.

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Social Media is all the rage nowadays - with adults.

PewInternet did some interesting research into who's using social media sites like facebook, twitter and instagram. And the people over at NextAdvisor were nice enough to take that data and create a fancy little infographic to help us understand what the stats are trying to tell us.

Looking at the data though brings up some doubts in my mind though...

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Here's this weeks roundup of the best and most interesting email and internet marketing news, views and insights. We're working hard to keep you informed about what's going on in the online marketing space so you can take your business to the next level.

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