I was buzzing around Quora recently when we came across this question:
Is email marketing or twitter more effective to reach potential users?
And well - we couldn't resist chiming in with our insights.
But when I looked at the question, the "Actual" question and the real issue that this individual was really bumping up against I knew that this wasn't going to be a battle of which marketing channel has the best ROI. The topic turned out to be a problem a lot of businesses face each and every day.
So below I've tweaked and expanded on my take.
It's an important topic. One that I even addressed in a Q&A session at an internet marketing event I was a featured panelist at. Especially with all the buzz and hype revolving around social media marketing over the last few years.
So here goes...