We've gone with a new name for our weekly roundup message(it used to be called the Friday 5 and you can see the backlogs here, here, here, here, and here).
New name same great information though.
We're working hard to bring this best info out there to help you take your business to the next level.
Infographic: Send Out-of-this-World Emails
Epsilon's "Send Out-of-the-World Emails" infographic does a great job of bring together some really useful data about consumers and email marketing.
For example: Respondents said that an email having a coupon (80%), containing information about something new (61%), or being customized to their interests (58%) are very important.
The key trick for us as marketers is how to work this information into our next campaign.
Click here to read the article...
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Gmails new tabbed inbox is still getting tons of buzz. We reported on it and what marketers can do to beat it a couple weeks back. And now even entrepreneur.com is dropping in on the subject. Continue Reading