Here's the conumdrum (word of the week! We've used it here as well)...
You know that "should" be on sites like twitter, facebook and pinterest. BUT you either don't have a real strategy to maximize your impact on these channels. OR you don't have enough dedicated staff to manage it properly.
So what do most businesses do?
The assign the work to an office admin assistant or the front desk staff.
But Chapin Clark, the man behind the world's best ad agency twitter feed believes (and does) the complete opposite.