Did you know that July 30th is Paperback book day? A day that celebrates the look, feel and total experience of the paperback book.
And even though eBooks and eReaders are all the rage nowadays there's still something special about the traditional and old school paperback book.
So to celebrate Paperback Book Day we've put together 3 must read email marketing books that you can curl up with tonight.
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts
by Chad White (Author), Jay Baer (Preface)
Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules.
Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to:
Establish permission practices that will safeguard your ability to get your emails delivered
Set the right goals for your program
Fill your email list with the least risky and most profitable subscribers
Streamline your subscription process to maximize growth
Design emails that subscribers will respond to
Target subscribers with the right messaging at the right time
Leverage the growth of social media and mobile in your email program
...and much more
While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.