ABT – Always Be Testing is a marketing axiom that'll stand the test of time.

And behind this mantra is a curiosity - a wondering.

As email marketers we ask ourselves, "I wonder what would happen if _________________?" and then we go off and experiment.

Below you'll find seven easy to test elements of your email marketing campaigns. Sometimes all it takes is a small tweak to what you're already doing to get BIG results.

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This week we learn about a hummingbird that's wreaking havoc in the world of search, discover 30 wicked interesting digital marketing facts, pour over some fascinating numbers so our social marketing can have a bigger impact and more...

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In this week's edition of the MyBizMailer Marketing Minute you'll discover if The Gap's email marketing strategy is too aggressive, an Epic resource to practically become a conversion expert overnight, how a single button tripled revenue and more...

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Have you ever finished creating an email campaign and then wondered to yourself if anyone is actually going to like lt?

I guess that was what was running through John Caldwells mind when he came up with the idea for, "Is My Email Hot or Not?"

With this service you can upload your email and then send out the link to your network of friends and get them to rate it for you.

Here's an example of an email that's on the site right now...Continue Reading