Blogs Tagged: rebrand

Date:
18 Feb 2014
Views:
2860
Comments:
Category:
Best Practices
Author:
Ian Marshall

Email Engagement Factors

I was surprised to see the message in my spam folder.

I had signed up to their newsletter about 3 months ago. And sure I hadn't opened up an email from them in a little while. But I WANT to get their messages.

Looking through my spam folder I found even more of their messages there.

They were a legitimate sender. I had gone through the double opt-in process to get on their list - but still the high tech wizardry that runs my inbox was deeming their messages as spam.

Why?

The reason is a serious one. Something that I don't see many people talking about. It's something that is happening silently behind the scenes. A new thing that the big dogs like Gmail, Yahoo and Hotmail are doing now. Something so subtle that most businesses don’t even notice that it's happening.

But it is – and it's impacting your business whether you know it or not.

So what's going on? And what can you do as a savvy email marketer to make some course corrections? Tweaks to ensure you're not blindsided by these quiet and mysterious changes?

First let's talk about what’s going on…

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Calling All Graphic Designers! Help Us Rebrand MyBizMailer

Date:
05 Feb 2014
Views:
1603
Comments:
0
Category:
News & Updates
Author:
Ian Marshall

Calling All Designers

We've got big plans for MyBizMailer in 2014!

Some of the things in store is a complete redesign of the front and back end of the site.

So we thought it would be a great time to rebrand MyBizMailer as a whole.

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