ABT – Always Be Testing is a marketing axiom that'll stand the test of time.
And behind this mantra is a curiosity - a wondering.
As email marketers we ask ourselves, "I wonder what would happen if _________________?" and then we go off and experiment.
Below you'll find seven easy to test elements of your email marketing campaigns. Sometimes all it takes is a small tweak to what you're already doing to get BIG results.
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