Just when we thought things were settling down in the email space Yahoo shakes things up.

They’ve made some major changes that will definitely impact the email marketing world.

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I was surprised to see the message in my spam folder.

I had signed up to their newsletter about 3 months ago. And sure I hadn't opened up an email from them in a little while. But I WANT to get their messages.

Looking through my spam folder I found even more of their messages there.

They were a legitimate sender. I had gone through the double opt-in process to get on their list - but still the high tech wizardry that runs my inbox was deeming their messages as spam.

Why?

The reason is a serious one. Something that I don't see many people talking about. It's something that is happening silently behind the scenes. A new thing that the big dogs like Gmail, Yahoo and Hotmail are doing now. Something so subtle that most businesses don’t even notice that it's happening.

But it is – and it's impacting your business whether you know it or not.

So what's going on? And what can you do as a savvy email marketer to make some course corrections? Tweaks to ensure you're not blindsided by these quiet and mysterious changes?

First let's talk about what’s going on…

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In this edition you'll learn some tricks to never run out of interesting facebook content ideas, how to decrease your delivery times to Yahoo, practically become a copywriter overnight and more...

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Deliverability to the major ISP's is a delicate dance. An ever changing ebb and flow of variables, indicators and influences. And when both partners are in-sync beautiful magic occurs.

Lately though, Yahoo has made some changes. Tweaks to their email filtering algorithm that have had us make modifications to our servers and flow settings.

But that's only half the story...

What You Can Do To Manage Your Yahoo Delivery Times

...the other half of the story is about how you, as a savvy and suave internet marketer can really take control of certain variables to help manage your sending times to Yahoo.

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We were at an event last week and everyone was asking us about Canada’s Anti-Spam Legislation (CASL) and what it means for business.

So we wanted to take a moment to get you up to speed and put your mind at ease when it comes to email marketing in Canada.

Anyone who’s been doing email marketing for a little while will be familiar with the Double Opt-In process. Some people call it “permission based marketing” the idea of which was made popular by the ever insightful Seth Godin in his free ebook “Permission Marketing” which you can still grab here http://www.sethgodin.com/permission/.

The Double Opt-In process is where you get confirmed permission from an individual to send them email messages from an Email Marketing Service like MyBizMailer.

It’s an added (and often unwanted) step during the signup process. One that truly confirms that the person who’s signing up to your newsletter actually wants to hear from you. This not only helps to keep your email marketing reputation in good standing it also provides you with a higher quality list. Which helps to keep your spam score low (even if there’s some hidden influence that effect your spam score that don’t really get talked about much).

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Google has gone and done two things with their new tabbed inbox:

1) They've made user lives a little bit better

2) They've made marketers lives miserable (mainly because of uncertainty)

I think that most people who use Gmail will really like the changes that google put in place. Gmail’s new tabbed inbox seems less cluttered and dare I say it – manageable.

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We're all looking for ways to boost our email marketing efforts. And sometimes the best insights that we can discover come from totally unsexy places - like stats.

The infographic from ThomsonLocal Direct Marketing Services below shows off some industry best practices and is backed up by some interesting stats.

Interesting Email Marketing Stats:

* Subject Line lengths between 28 - 39 characters had the highest click rates

* Tuesdays - Thursday seem to be the best days to send your email campaigns (do tests for your own particular niche)

* A growing majority of emails are being opened on mobile devices

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The Reason Why Your Emails Have Been Getting Bounced from Yahoo Recently

If you had a secret spy glass that let you peer into the offices of email marketers from all over the world lately you would have pretty much seen the same thing - people scratching their heads.

Email marketers have been baffled recently while looking at their analytics reports. There’s been a curious downward trend over at Yahoo. More and more emails messages have been getting bounced by the ISP.

But now that mystery seems to have been solved. Continue Reading